Saturday, 21 July 2012

Is Instagram useful for B2B marketing?

Recently, Marketo has published this infographic about how to use Instagram in a B2B marketing campaign:

A few month ago, I was really sceptical about the interest that this platform could represent for B2B marketing, because I was only see from the "lead generation" generation point of niew, which is the one of the main reason why a B2B company would consider by going social (for more information, just check my previous article on this subject).
However, after having read this infographic, I now recognize that Instagram is powerful to connect people and brands emotionally. When the main advantage for a B2B company using a social network like Facebook is according to me, to be closer to people, Instagram is a powerful tool to convey brand values and philosophy in a different manner. 
However, B2B companies are not as big as Oracle, Cisco, SAP and so on. I recognize that for huge and global firms admired by tons of people, Instagram is a good gadget for them to show another face. For classic B2B companies, which are often niche specialists with a limited number of customers and are unknown by the majority of the people, Instagram is just uninteresting. And I think it is the same conclusion for Pinterest. There are some articles published on the web that try to demonstrate the benefits for a B2B company to be on this media, but I don't see the point. 

According to me, going to such platforms without having enough information about what the real ROI they could have is yielding to the novelty.

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  1. Hi, I love to share my pics with Instagram and Its cool and Interesting job for me in personal. I got to know that Its been used for Business marketing from your post.

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  2. Flickr's new Android app lets you take photos straight from your camera and apply filters to them if you choose, then share them with friends on Flickr, Facebook, Twitter, or anywhere else you choose. instagram likes

  3. There are TONs of new ways to get involved in the social media, I am not familiar with instagram but I understand it is popular! If you can use it to engage your audience then there is no reason not to use it as part of your strategy.